Croydon is marking Dementia Action Week (19–25 May) with a borough-wide campaign to raise awareness about dementia and promote simple lifestyle choices that support long-term brain health.
Led by Croydon’s Dementia Action Alliance — which includes Croydon Council, Croydon Health Services NHS Trust, Age UK Croydon, and partners across the One Croydon Alliance — the campaign aims to educate and empower residents of all ages to take charge of their brain health.
With over 3,500 residents currently living with dementia and many more supporting loved ones affected by the condition, the focus this year is on prevention, awareness and community support.
Throughout the week, a series of local events will offer residents information and practical tips aligned with Alzheimer’s UK’s Think Brain Health campaign. These include healthy eating advice, support to stop smoking, cutting down on alcohol, staying active, and managing stress — all of which can help reduce the risk of developing dementia.
Cllr Jason Perry, Executive Mayor of Croydon, reaffirmed his administration’s commitment to making Croydon a dementia-friendly borough. “We are proud to support Dementia Action Week and raise awareness of how we can all protect our health as we age,” he said. “Through our joint dementia strategy, health and care partners are delivering real support for those living with dementia and their families — helping residents stay healthier for longer.”
Local activities include a dementia-friendly screening of the film Flow at the David Lean Cinema, where the setting is relaxed, with lights on and space for conversation during the show. Age UK Croydon will also be hosting health hubs across the borough, including at Scratchley Hall in Thornton Heath, and in Purley and Selsdon libraries. Meanwhile, Croydon University Hospital will provide an information stand to engage patients, visitors, and staff.
For those seeking creative outlets, the Museum of Croydon will run inclusive art and culture sessions for people with dementia and their carers in a welcoming environment throughout May and beyond.
Dr Alan Earnshaw, Consultant Geriatrician at Croydon Health Services NHS Trust, reminded residents that dementia is not a guaranteed part of ageing. “Research shows that making healthy choices throughout your life can lower your risk. Even small changes can have a real impact on your brain health,” he said. “This Dementia Action Week, we’re encouraging everyone to think about what steps they can take.”
Adding to the legacy of this year’s campaign, Croydon Health Charity will begin fundraising for a new dementia sensory garden at Croydon University Hospital — a calm, outdoor space designed to offer comfort and stimulation for patients and their families.
Susan Underhill, Programmes Director at Age UK Croydon, said the week was not just about raising awareness, but offering opportunities to learn, engage and connect: “We are encouraging people in Croydon to take part in activities and learn how to care for their brain health. We’re proud of the progress we’ve made with our dementia strategy, and the difference it’s making for residents.”
Residents can find out more about events happening this week by visiting Croydon Council’s website.
