Fellow co-founder Katie Borghese echoed Tina’s sentiments, highlighting the significance of this partnership in aligning with U Beauty’s ethos
Michelle Monaghan is the new face of U Beauty, marking a significant milestone in both her career and the brand’s evolution. The 48-year-old actress, best known for her roles in The White Lotus and Mission: Impossible, is stepping into the world of beauty campaigns for the first time, making this partnership all the more exciting for both parties. U Beauty, a brand renowned for its science-backed, high-quality skincare products, is also embarking on a new journey as this collaboration represents the company’s first-ever celebrity endorsement. According to U Beauty co-founder Tina Craig, Michelle Monaghan was the perfect choice to represent the brand.
“We wanted to partner with someone who truly understands the importance of skin health and embraces the complex science of simplicity,” Tina Craig explained in an interview with WWD. “Michelle embodies these values perfectly. She is someone who lives in the moment and prioritizes a balanced, thoughtful approach to self-care.”
Fellow co-founder Katie Borghese echoed Tina’s sentiments, highlighting the significance of this partnership in aligning with U Beauty’s ethos. “This campaign is not just about showcasing our products; it’s about embodying what the brand stands for. We wanted to find a brand ambassador who could connect with our mission as working mothers who are constantly on the move,” Katie said. “Michelle speaks to that perfectly, and the campaign messaging aligns beautifully with her lifestyle and our values.”
For Michelle Monaghan, this collaboration came at a pivotal time in her personal and professional life. She had already been using U Beauty’s products before being offered the campaign and had long been impressed by their quality. “This came at such a wonderful time in my career and in my life. A make-up artist on a film recommended the Resurfacing Compound, and I was blown away. About nine months ago, they reached out to me,” Michelle shared.
Monaghan, who has become more discerning about the beauty products she uses over the years, explained how her approach to skincare evolved. “When I first started using products, I used a lot of them, like heavy moisturizers and things that were really perfumed. Over the years, I’ve pared down,” she said. “A few years ago, I found out I had melanoma, and it was a huge wake-up call. I got a lot more discerning, and I’ve become a lot wiser and taken on a less-is-more approach.”
This philosophy of simplicity is what aligns so well with U Beauty’s approach to skincare. The brand’s products emphasize high efficacy and skin health through minimal yet effective ingredients. U Beauty is known for its focus on simplicity and results, and this campaign intends to showcase how science-backed skincare can be both effective and easy to use.
Katie Borghese also noted the challenge of making the science behind their products accessible and appealing to consumers. “One of the challenges has always been how to make science sexy, and that’s something we’re chiseling away at,” she said. “Customers really want to know that the product works, but you need to tell the story with an emotional hook as well.”
U Beauty plans to promote the new campaign across several platforms, including TV, Meta, and YouTube. Katie explained, “We’re looking to diversify channels, and what better way to do that than with a beautiful face.” Michelle Monaghan’s involvement is set to bring a fresh and relatable perspective to the brand’s campaign, making it more accessible and emotionally resonant for a wide audience.
Through this collaboration, U Beauty not only aims to showcase their products but also to reinforce their commitment to empowering individuals to take better care of their skin in a simple, no-fuss way. With Michelle Monaghan now representing the brand, U Beauty is sure to capture the attention of both beauty enthusiasts and everyday consumers alike.
