Maria Fernanda Albuquerque, the global marketing vice president of Havaianas, shared in a statement, “Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement
Gigi Hadid is excited about the resurgence of flip-flops, and she’s ready to celebrate their return to the fashion scene. The 29-year-old supermodel has been named the global ambassador for Havaianas, the iconic Brazilian brand known for its casual yet stylish footwear. Hadid, who grew up near the beach in Los Angeles, has fond memories of wearing flip-flops as a staple of her summer wardrobe.
In a statement, she expressed her excitement: “To be the Havaianas global ambassador is surreal, and a bit nostalgic. Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m excited to be working with this team and I love that Havaianas is making a comeback.”
Maria Fernanda Albuquerque, the global marketing vice president of Havaianas, shared in a statement, “Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement. With Gigi Hadid, a global fashion icon, on board, we aim to elevate flip-flops to new heights of style and recognition.”
Havaianas has previously teamed up with other celebrities, such as Euphoria actress Barbie Ferreira, who collaborated with the brand in 2023 to create a flip-flop collection inspired by Rio de Janeiro. Ferreira, who has Brazilian heritage, has long been a fan of the brand. “I have been a Havaianas fan since I was really young. My mom commented on my Instagram photos, ‘Like you’ve been wearing these since you were a little kid.’ For me, Havaianas is the most iconic brand out of Brazil, and it means a lot to me to collaborate with them,” Ferreira told WWD.
With Hadid now leading the charge, Havaianas is poised to make even more waves in the fashion world as flip-flops reclaim their place as a chic and comfortable footwear choice.
