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March 27, 2025
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Sharjah to Host Fourth International Booksellers Conference

One of the key topics of this year’s conference will be the role of artificial intelligence (AI) in bookselling. Industry leaders will discuss how AI can enhance operational efficiency, boost sales, and improve the overall customer experience

Sharjah is set to host the highly anticipated fourth International Booksellers Conference on 7–8 April at Expo Centre Sharjah. This global event will bring together 575 leading booksellers, publishers, and distributors from 92 countries to discuss key industry challenges, explore new opportunities, and share insights on the future of book distribution.
The conference, the first of its kind worldwide, aims to foster collaboration among industry leaders and provide a platform for exchanging ideas on overcoming the sector’s challenges. With a diverse programme featuring panel discussions, workshops, and keynote addresses from global experts, the event will address emerging trends in bookselling, marketing, and distribution

One of the key topics of this year’s conference will be the role of artificial intelligence (AI) in bookselling. Industry leaders will discuss how AI can enhance operational efficiency, boost sales, and improve the overall customer experience. The event will also explore the influence of social media, particularly Instagram, and the growing impact of book influencers in promoting books and engaging readers.

Additionally, the conference will focus on data management in book distribution and its critical role in shaping sales strategies and customer relationships. Participants will learn how to diversify bookstore offerings, create engaging spaces, and leverage cultural events like literary festivals to foster stronger connections between authors and audiences.
With e-commerce playing an increasingly important role, the event will also feature discussions on building successful online bookselling ventures. Workshops will provide insights into effective digital sales strategies and the best practices for organizing cultural events that attract visitors and enhance bookstore experiences.

This conference underscores Sharjah’s ongoing commitment to advancing the publishing industry and reinforcing its position as a global hub for cultural and knowledge-based industries. It offers an invaluable opportunity for professionals to collaborate and develop innovative strategies that will shape the future of the global book market.

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