Siri, which was once a market leader, has struggled to evolve amid growing competition from more advanced AI models developed by rivals like Google, Microsoft, and OpenAI
Apple will reportedly not unveil any major Siri updates at its upcoming Worldwide Developers Conference (WWDC) in June, marking a significant delay in the company’s AI assistant overhaul. According to Bloomberg’s Mark Gurman, Siri’s anticipated revamp — once expected to debut earlier this year — has been postponed indefinitely.
Instead, Apple is expected to shift its focus at WWDC to new “Apple Intelligence” features. Among them is the rumoured Battery Intelligence tool, which is designed to improve battery life using AI-driven optimizations. While these updates highlight Apple’s broader push into AI, the absence of a Siri upgrade may reinforce growing concerns about the company lagging behind in the AI race. Bloomberg’s sources say Apple remains “years behind its competition” in the AI space, despite internal restructuring and fresh approaches to voice-based assistance. Siri, which was once a market leader, has struggled to evolve amid growing competition from more advanced AI models developed by rivals like Google, Microsoft, and OpenAI.
However, Gurman’s detailed report sheds light on what Apple is working on behind the scenes. The Cupertino-based tech giant has tasked its AI teams in Zurich with developing a new software architecture for Siri, aiming to replace its outdated and fragmented system. Internally codenamed “LLM Siri,” the upcoming version is being built entirely on a large language model (LLM)-based engine. This new framework is intended to make Siri significantly more conversational, context-aware, and capable of synthesising complex information — a leap forward from the current iteration. One notable aspect of Apple’s strategy is the use of synthetic data to train the AI. This approach enables Apple to improve the assistant’s capabilities without relying on actual user data, helping the company maintain its strict privacy standards.
While LLM Siri won’t be featured at this year’s WWDC keynote, its development points to a long-term strategy for Apple to catch up in the AI space. The industry will be watching closely to see when this ambitious project finally materializes.
