The Dubai Culture and Arts Authority participates to raise awareness about the value of traditional crafts in modern life
For the first time, the Make it in the Emirates event is spotlighting a dedicated handcrafts sector, underscoring the UAE’s rich artisanal heritage and its growing role in the creative economy. This development carries special relevance to the UK market, where Emirati heritage crafts have already begun to gain attention and appreciation.
Emirati artisans and heritage brands have showcased their work in the UK through exhibitions and cultural fairs, particularly in London, opening doors to collaborations with British designers and retailers. The UK’s strong demand for sustainable, authentic, and artisanal products offers a promising market for these handcrafted goods. Museums, cultural institutions, and collectors in the UK have also expressed interest in Middle Eastern craftsmanship, creating opportunities for cultural exchange and joint initiatives.
Against this backdrop, the fourth and largest edition of Make it in the Emirates is being held from 19th to 22nd May at the ADNEC Centre in Abu Dhabi. Organised by ADNEC Group and hosted by the Ministry of Industry and Advanced Technology in partnership with the Ministry of Culture, Abu Dhabi Investment Office, and ADNOC, the event is a global hub where industry leaders, investors, and policymakers converge to celebrate innovation and advanced manufacturing — now with a new, vibrant focus on traditional crafts.
This year’s event features around 50 craftspeople and heritage-based businesses participating daily with workshops, cultural talks, and live demonstrations. These activities not only preserve traditional techniques but also introduce them to a wider audience, fostering appreciation for the
craftsmanship and stories behind each creation.A landmark initiative announced during the event is the Ministry of Culture’s signing of several memoranda of understanding with national partners to create a unified National Registry for Craftspeople. The registry aims to promote local crafts, encourage artisan registration, and provide accurate data and market insights to build a sustainable and supportive ecosystem for the craft sector’s growth.
Signatories include the General Women’s Union, Al Ghadeer Emirati Crafts under the Emirates Red Crescent, Ghars Centre for Social Empowerment under Fujairah Charity Association, and the Department of Antiquities and Museums in Ras Al Khaimah. Among the key exhibitors is Al Ghadeer Emirati Crafts, a non-profit organisation dedicated to training women in traditional techniques such as Talli embroidery, Khous weaving, Sadu weaving, and pottery. With over 470 women trained, Al Ghadeer transforms these ancient crafts into contemporary products like handbags and home décor, many of which have been successfully exhibited in the UK, Italy, China, and beyond.
Also present is Khunair, the heritage brand of Beit Al Khunair, which creates handcrafted Emirati daggers, coffee pots, and ceremonial artefacts using techniques passed down through generations. Khunair seeks to revive interest in heritage crafts and position these works as commercially viable, valuable cultural products—a concept that resonates well with British collectors and cultural enthusiasts.
The Dubai Culture and Arts Authority participates to raise awareness about the value of traditional crafts in modern life. Their exhibit highlights regional and familial variations in palm weaving techniques, illustrating the diversity within Emirati heritage. By blending traditional patterns with modern designs, they aim to reconnect younger generations with their cultural roots.
Another notable exhibitor, Al Khaznah Leathers, exemplifies the fusion of tradition and sustainability. Founded in 2003 inspired by the UAE’s Founding Father, Sheikh Zayed bin Sultan Al Nahyan, the company produces chrome-free camel leather using environmentally conscious methods. Their range—from handbags to aviation upholstery—showcases how traditional leather craftsmanship can thrive in global luxury markets, including the UK.
Together, these artisans and heritage brands present a compelling vision: handcrafts as a vital bridge between cultural heritage and innovation. Their work sustains traditions, supports livelihoods, and projects UAE-made excellence onto the world stage—particularly into markets like the UK, where appreciation for craftsmanship and cultural authenticity is growing.
