Since founding Skims in 2019, Kim has been hands-on with her brand, ensuring its products reflect her vision of confidence and clarity
Kim Kardashian’s latest swimwear collection for her Skims brand is turning heads and making waves. The 44-year-old reality star and entrepreneur recently unveiled her newest line, describing it as “the sexiest swim under the sun” and “bolder than ever.”
Taking to X (formerly Twitter) to promote the launch, Kim shared her excitement, writing: “JUST DROPPED: NEW SWIM SHOP. The wait’s over—the sexiest swim under the sun is back and bolder than ever.” Alongside her post, she included several photos of herself modeling a variety of bikinis from the collection, which has already generated a lot of buzz.
Skims has become a huge success for Kim, with the brand expanding into multiple product lines. The new swimwear collection is set to continue that trend, as Kim previously teased on social media that it would “break the internet” once again, three years after the original swimwear line’s breakout success. “Coming March 6: New Swim Shop. Three years after its breakout launch, the game-changing swim that started it all is back to break the internet (again),” Kim posted, along with photos of her wearing a leopard print bikini.
Since founding Skims in 2019, Kim has been hands-on with her brand, ensuring its products reflect her vision of confidence and clarity. The launch of the swimwear collection comes on the heels of other high-profile collaborations, including partnerships with Nike and The North Face.
Kim’s commitment to Skims is evident in her approach to the brand, which goes beyond just design. “I want you to feel clarity. I want you to feel the confidence that you don’t need all that outside noise,” she explained. “That’s in our fabrics, in our products, our art design, the way that I design our bras, everything.”
In December, Kim further expanded Skims’ presence with the opening of the brand’s flagship store on Fifth Avenue in New York City, which she described as a “crazy, crazy honour.” The store’s location, in the heart of New York, was chosen to bring a unique shopping experience to customers, allowing them to immerse themselves in the “Skims world.”
Kim Kardashian’s Skims continues to grow, and with the release of her new swimwear collection, it looks like the brand’s success is set to reach new heights.
