Samsung’s total facility investment also reached an all-time high of 53.6 trillion won in 2024, up by 500 billion won from the previous year
Samsung Electronics has cemented its position as the global leader in the soundbar market, marking its 11th consecutive year at the top. With a reported market share of 20.1% in revenue and 18.4% in sales volume in 2024, the South Korean tech giant continues to dominate this competitive segment. Building on its success, Samsung plans to enhance its offerings even further in 2025, pushing forward innovations that promise to provide consumers with a more seamless and immersive audio experience.
The company’s soundbar lineup for 2025 showcases several upgrades, including artificial intelligence (AI)-enhanced surround sound, refined audio processing, and improvements in connectivity features. Samsung’s commitment to creating the best possible home entertainment experience has been exemplified in the highly praised HW-Q990D soundbar model, launched in 2024.
The HW-Q990D has been lauded for its integration of Q-Symphony technology, which synchronizes audio from the soundbar with Samsung TVs for a unified and enhanced sound experience. Furthermore, it also boasts AI-driven audio optimization to ensure that users experience high-quality sound regardless of their environment.
Hun Lee, Executive Vice President of Samsung’s Visual Display Business, commented on the company’s continued dominance in the soundbar market, stating, “We’re proud to be recognized as the global leader in soundbars for 11 consecutive years. This honor is a testament to our commitment to delivering premium audio experiences. We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”
As Samsung looks ahead to 2025, its focus remains on incorporating AI-driven sound quality and seamless integration with its wide range of products, which is likely to solidify its leadership in the soundbar market even further. The company has firmly established itself as a standard-bearer in the home audio space, setting benchmarks for both performance and ease of use.
Alongside its success in the soundbar market, Samsung has also made significant strides in research and development (R&D). In a move that underscores its commitment to innovation, the company made its largest-ever investment in R&D and facility expansion in 2024, totaling a record-breaking 35 trillion won ($24.09 billion). This represents a 23.5% increase from the previous year. These investments are particularly critical as Samsung faces growing challenges in the global tech market, including a downturn in global demand for memory chips, a sector that has historically been one of its most profitable.
Samsung’s total facility investment also reached an all-time high of 53.6 trillion won in 2024, up by 500 billion won from the previous year. This significant increase in capital expenditure reflects the company’s ongoing efforts to adapt to shifting market conditions and secure long-term growth opportunities. Despite challenges, the company’s overall performance in 2024 exceeded expectations. Samsung reported a 16.2% year-on-year increase in annual revenue, totaling 300.87 trillion won, marking the second-highest yearly revenue in its history.
Moreover, Samsung’s net profit for the year surged by an impressive 122.5%, reaching 34.45 trillion won. Operating income also saw a remarkable increase, nearly fivefold, reaching 32.72 trillion won, compared to just 6.57 trillion won in 2023. The company’s strong financial performance has helped it navigate a period of market uncertainty, particularly in its core businesses of consumer electronics and semiconductor products.
In the fourth quarter of 2024, Samsung reported a 22.2% rise in net income compared to the same period in the previous year, reaching 7.75 trillion won ($5.4 billion). This growth came despite the continued weakness in the global memory chip market. Operating profit surged by 129.9% in the same period, reaching 6.49 trillion won, while sales rose by 11.8% to 75.78 trillion won. Samsung’s impressive financial performance and its ongoing commitment to innovation through R&D investments provide a solid foundation for the company as it navigates the evolving tech landscape. As it continues to lead the soundbar market and invest heavily in future technologies, Samsung is positioning itself to remain a dominant force in the global electronics industry for years to come.
In summary, Samsung’s continued leadership in the soundbar market is a testament to its innovative approach to home entertainment. With substantial investments in R&D and new technological advancements, the company is well-positioned to maintain its top spot while addressing the challenges and opportunities of the future.
